The inspiration for this design stems from Ecovacs' belief that robots are not just tools but partners and intimate friends who can enhance our lives. The company envisions a future where humans and robots coexist, working together to achieve extraordinary value. To bring this vision to life, the design team at Shenzhen Scene Aesthetic Design Co., Ltd has created a retail space that seamlessly integrates technology and humanity, blurring the boundaries between the two.
The Ecovacs retail store is a testament to the brand's mission of "Robotics for All." Spanning 150 square meters, it offers customers a unique and personalized experience. The designers have carefully crafted different scenarios within the store to guide customers' emotions and create a memorable journey. From browsing and touring to checking, resting, thinking, and moving, every aspect of the customer's interaction has been thoughtfully designed.
The main visual space of the store is dominated by a gradient blue color, creating a futuristic ambiance. Warm wood grain and silver-gray, metal-textured display shelves add a touch of sophistication. The designers have incorporated round shapes, inspired by the brand logo and products, as a visual language throughout the store. This design choice not only maintains consistency with the brand's identity but also enhances customers' visual memory.
One of the key highlights of the Ecovacs retail store is the scenario section, which showcases various home scenarios where the brand's robot products can be seamlessly integrated. This section aims to create demand and facilitate purchases by allowing customers to envision the benefits of incorporating robotics into their daily lives.
The project faced several challenges, as it represented an exploration of new retail models for robot products. The design team successfully created a home-like atmosphere within the store, simulating real-life applications of the products. By emphasizing the emotional bond between humans and robots, the store fosters a sense of connection and trust.
The Ecovacs retail store opened its doors in China in June 2022, following months of meticulous planning and execution. It has received accolades for its innovative design, winning the prestigious Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2023. This award recognizes the store's well-designed, practical, and innovative features that meet professional and industrial requirements.
With its immersive experience and forward-thinking design, the Ecovacs retail store sets a new standard for the retail industry. It not only showcases the brand's intelligent robot products but also provides customers with a glimpse into a future where technology and humanity harmoniously coexist. By redefining the robot-human relationship, Ecovacs is paving the way for a better way of life.
Project Designers: Shenzhen Scene Aesthetic Design Co., Ltd
Image Credits: Shenzhen Scene Aesthetic Design Co., Ltd
Project Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
Project Name: Ecovacs
Project Client: Shenzhen Scene Aesthetic Design Co., Ltd